THE WORLDS
INVITE-ONLY
FIRST LOOK
at tomorrow's most coveted properties, before the market sees them
Next: New York · October 29
Where Culture and Capital Meet
UPFRONTS™ is the closed room where the people who shape real estate - developers, designers, brokers, and the principals behind the world's most significant properties - gather for the first look at what comes next.
Now in its fourth year, curated by The SOCIETY Group™ and sponsored by The Wall Street Journal.
By invitation.
“a sneak preview of real estate modeled after the annual presentations that television networks make to entice advertisers”
“UPFRONTS AND PERSONAL WITH REAL ESTATE SOCIETY”
THE ROOM
There is no audience at UPFRONTS. Only the room.
Each year, the brokers, architects, designers and developers defining the super-prime market take the stage to unveil what the world has not yet seen, and the people who move markets are seated to witness it first.
What is revealed here moves outward from this room.
LIMITED AVAILABILITY
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![Man in a dark suit holding a microphone while speaking on stage with a cityscape backdrop.]()
carl gambino, compass | UpfrontS MIAMI
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![A group of people socializing at an indoor event, wearing formal attire, and holding drinks in a lively atmosphere.]()
guest at upfrontS ny
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PAUL MCCLEAN | UPFRONTS UAE
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![A woman in a floral dress speaking on stage with a microphone, standing in front of a large screen displaying a black and white image of a house and garden scene.]()
linda may, carolwood estates | upfrontS LA
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![Group of people on stage celebrating with champagne, Wall Street Journal event]()
on stage at upfrontS LA
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![Four people posing in formal attire in front of a wall with the words 'Rosewood Residences'. The background is blue, and they are standing on grass.]()
MORGAN BALL, SALLY FORSTER JONES, TOMER FRIDMAN, launch the penthouse at rosewood residences bevelry hills
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![Man speaking into a microphone while seated on a stage, wearing a gray blazer, black shirt, black pants, and black sneakers. Background features colorful abstract art and a large screen.]()
FREDRIK EKLUND | UPFRONTS UAE
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![A man and a woman smiling and embracing indoors, standing near a table with drinks.]()
STEVE GOLD and DEBORAH KERN, CORCORAN | uPfronts ny
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![Two men standing beside each other, dressed in formal attire, with one holding a microphone. Ropes and pulleys are visible in the background, indicating a backstage or industrial setting.]()
fredrik eklund and marco radovic backstage | upfrontS la
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![A man in a white shirt posing in front of a black backdrop with logos and text."]()
charlie walsh, the owo residences | upfrontS miami
PAST PRESENTERS
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Fredrik Eklund
Eklund | Gomes
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Aaron Kirman
Christie’s International RE Southern California
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Kane Manera
Corcoran Sunshine Marketing Group
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Tomer Fridman
Christie’s International RE Southern California
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Kris Wylder
The Residences at the Nashville Edition
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Paul McClean
Architect, McClean Design
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Andrew Cummings
Savills Middle East
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Jon Congdon
Creator, Morphus
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One High Line
New York
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CENTRAL PARK TOWER
New York
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Maison Margiela Residences
Dubai
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Sutton Tower
New York
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EŌME Residences
Dubai
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Morphus
Design
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Mr. C Residences Downtown Dubai
Dubai
SEEN IN SOCIETY
At The SOCIETY Group™, we are purveyors of power brokers and extraordinary properties the world over.
Subscribe to follow UPFRONTS™ across New York, Los Angeles, London, Miami, and the UAE.